Learning outcome
Participants design campaigns, manage websites and business listings, calculate return on marketing investment and lifetime value, and align channels with sales.
Curriculum
- 01Brand architecture
- 02Segments and jobs to be done
- 03Funnels
- 04Paid search, VK, SEO, and listings
- 05Website and conversion
- 06ROMI and LTV analytics
- 07Teams and briefs